We sometimes toss around words like “easy” and “simple” when we try to sell something to others. “This piece of equipment is easy to use; it is so simple…”
You know the next part, “That my dog on his worst day at his age could use it.” Really? Since the first VCR, things have not been that easy, unless you are in grade school. We even may differ on the meaning of “simple.” Simple could refer to freedom from complexity, absence of luxury, freedom from deceit, or lack of mental acuity.
For a retailer, simple may mean that the ringing-up-the-sale process gets the customer out the door in a good mood. Simple to the customer may mean no employee learning on the customer’s time how to use the fancy new gadget. Simple may mean the customer is taken care of like an old friend.
Simple may mean a lack of fear. Fear of messing up so much that a customer is lost, or fear that a credit card is charged twice, or fear that the boss will think the employee is stupid. My wife once had a battery-powered PalmPilot. She loaded all her contact information into it and then six months later, lost all her hours of work when the battery failed. There’s a fear that our simple tools can turn out to be highly disruptive to our lives.
We think you’ll love the Posterita POS system. With some practice, it will allow you to serve your customers more efficiently, track your inventory, coordinate with social media applications, and store everything about your business in the cloud.
It would be simple of us to promise anything more.
