“Mike does a great job and posts content which is original and engaging. I plan to keep working with Mike for a long time. ”
Wednesday, May 27, 2015
Monday, March 23, 2015
Testimony
I just received a wonderful note from my client Sarah K:
Sarah K.
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Mike, I just want to say how much I appreciate your blogs. I hope you still enjoy writing them because I think it's really helping my website.
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Saturday, February 14, 2015
What a Great Email!
Mike,
My business is booming
right now. So at this point, lets take a few weeks off. I will let
you know when to get going again. I am working on 6 rentals and 2 flips
since you started posting, and I have a $500,000 Private Money Lender. So
your efforts have paid off off for me in just over 2 months of work. Thank
you so much, Layoung Investments, LLC Memphis TN POST THIS on your
Website.
Theresa
Saturday, August 30, 2014
Recent Posts for EVO Homes
Labels:
Brevard,
FL,
Mortgages millennials,
Orange County,
Real Estate
Location:
Orange County, CA, USA
Wednesday, May 7, 2014
A New Client: RenovatingNYC
Two recent articles posted on RenovatingNYC by Mike Landfair:
Tuesday, September 24, 2013
“A Change Would Do You Good”
Reprinted from Mover Mike:
I'm a freelance writer and many books on writing advise listening to conversations around you. I had occasion to do just that last night.
A woman and a man were talking about their most recent meeting with teammates. The man was unhappy with the output of his team. He was struggling to motivate one or two to up their game. At first I thought the two were a couple, but from the conversation it quickly became apparent she was either his boss or superior to him in the company. The difference in the way she spoke was very different from him. She was decisive. There was no air in her conversation, meaning her speech was not filled with the usual words designed to keep the floor; the uhs, ers, you know, I mean. Her language was positive and she was upbeat and she offered suggestions based on her more considerable experience.
His language was whiny, complaining, filled with "you knows" and "like" and "I mean" and his sentences jittered. Jittered to me is speech that bounces from one topic to another, and there's an interior processing about events that the listener feels but doesn't hear. He clearly was having trouble with his teammates and when she offered suggestions, he didn't really listen, but stepped on her words and jittered on. From her I heard, "I totally get it." From him hardly any acknowledgement of her suggestions, only self-absorption in his problem.
I have been in sales my whole working career. When selling you need to be concise, know how quickly your prospect loses interest, be outer focused and be knowledgeable about the product. A leader is very much selling himself by all of his words and actions.
Recall Mel Gibson’s William Wallace in " Braveheart" how he succinctly defines the difference between the nobles and those who are willing to fight.
<blockquote>William Wallace to the nobles: There’s a difference between us. You think the people of this country exist to provide you with position. I think your position exists to provide those people with freedom. And I go to make sure that they have it.</blockquote>
Imagine, if instead Wallace had said, "Guys, I mean, there's a, um, a difference between, um, us. You think the people, um, what's the word, live no exist, um, to, you know, provide you with, um, position. I mean, I think your, ah, position exists to, ah, provide these people with freedom. And, ah, why don't we, um, make sure they, you know, have it?
While Wallace wooed to the cause and he'd be talking to their backsides half way through the speech. There would have been no "Braveheart"
If she'd asked my advice, about this man I would have asked if he's valuable to the team. Does he have talents the team needs. If not fire him. If he is valuable, get him enrolled in a course on conversational speaking and selling.
A Change Would Do You Good
Songwriters
CROW, SHERYL / MACLEOD, BRIAN / TROTT, JEFF
I'm a freelance writer and many books on writing advise listening to conversations around you. I had occasion to do just that last night.
A woman and a man were talking about their most recent meeting with teammates. The man was unhappy with the output of his team. He was struggling to motivate one or two to up their game. At first I thought the two were a couple, but from the conversation it quickly became apparent she was either his boss or superior to him in the company. The difference in the way she spoke was very different from him. She was decisive. There was no air in her conversation, meaning her speech was not filled with the usual words designed to keep the floor; the uhs, ers, you know, I mean. Her language was positive and she was upbeat and she offered suggestions based on her more considerable experience.
His language was whiny, complaining, filled with "you knows" and "like" and "I mean" and his sentences jittered. Jittered to me is speech that bounces from one topic to another, and there's an interior processing about events that the listener feels but doesn't hear. He clearly was having trouble with his teammates and when she offered suggestions, he didn't really listen, but stepped on her words and jittered on. From her I heard, "I totally get it." From him hardly any acknowledgement of her suggestions, only self-absorption in his problem.
I have been in sales my whole working career. When selling you need to be concise, know how quickly your prospect loses interest, be outer focused and be knowledgeable about the product. A leader is very much selling himself by all of his words and actions.
Recall Mel Gibson’s William Wallace in " Braveheart" how he succinctly defines the difference between the nobles and those who are willing to fight.
<blockquote>William Wallace to the nobles: There’s a difference between us. You think the people of this country exist to provide you with position. I think your position exists to provide those people with freedom. And I go to make sure that they have it.</blockquote>
Imagine, if instead Wallace had said, "Guys, I mean, there's a, um, a difference between, um, us. You think the people, um, what's the word, live no exist, um, to, you know, provide you with, um, position. I mean, I think your, ah, position exists to, ah, provide these people with freedom. And, ah, why don't we, um, make sure they, you know, have it?
While Wallace wooed to the cause and he'd be talking to their backsides half way through the speech. There would have been no "Braveheart"
If she'd asked my advice, about this man I would have asked if he's valuable to the team. Does he have talents the team needs. If not fire him. If he is valuable, get him enrolled in a course on conversational speaking and selling.
A Change Would Do You Good
Songwriters
CROW, SHERYL / MACLEOD, BRIAN / TROTT, JEFF
Friday, September 13, 2013
8 Things That Make You A Sucker
Since I last posted here, Alex Shye, Founder at Soulmix has revealed 8 things that suck me in.
1. Explain something -The best headlines tap into an emotion.
2. Ask a question - A good question creates an sense of curiosity.
3. Add a number - You love lists. Writers love lists. Everyone loves lists! (If you are reading this now, it's because of #3)
1. Explain something -The best headlines tap into an emotion.
2. Ask a question - A good question creates an sense of curiosity.
3. Add a number - You love lists. Writers love lists. Everyone loves lists! (If you are reading this now, it's because of #3)
4. Overreach - Have you noticed that many articles don’t just guarantee interesting information?
5. Be negative - Another
good way to tap into emotions is to be negative. There are many ways to
be excessively negative. The easiest way is to just add a swear word
into a headline.
6. Add unnecessary adjectives and qualifiers.
7. Invoke authority - People trust authority. Even if the writer isn’t an authority, someone is.
8. Combine these tricks together - And they work even better together.
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